It is time to celebrate Lord Krishna's Janmashtmi (birthday) and kids channel Cartoon Network is making it auspicious by premiering the animation film "Krishna: The Birth" on Aug 16.

The 75-minutes long, 2-D animation movie is produced by Hyderabad-based Green Gold Animation Studio and traces the birth of Lord Krishna, the revered incarnation of Lord Vishnu.

This is the first of the four planned Krishna series to be showcased on Cartoon Network.

"Airing locally produced shows is one of the cornerstones of the Network's localisation strategy and helps us contextualise the content for our Indian audiences.

"With the launch of 'Krishna: The Birth', the Network reiterates its promise of acquiring and showcasing over four local Indian animation products within this year itself, taking the total tally of home-grown animations acquired by Cartoon Network to twelve," said Anshuman Misra, managing director Turner International India Pvt. Ltd.

"I am sure that this absolutely riveting and charming animated version of the birth of Lord Krishna, will be enjoyed by both parents and children, who have grown up listening or watching this enduring tale," he added.

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