As Ashok is geared up for July 13th release, hero NTR has moved onto another film. He is now shooting for Krishnavamsi's Rakhee. The film has begun its regular shooting from Monday, July 03, 2006 at a special set erected at Lalaguda in Hyderabad. A song is being shot hero NTR and other artistes at this set. Heroine Illeana will join the unit from Wednesday.

The film is produced by Durga Arts.