Rajshri Films are desperate for their latest movie "MAIN PREM KI DEEWANI HOON" to become a massive hit. The film stars Hrithik Roshan, Kareena Kapoor and Abhishek Bachchan and is one of the most awaited releases of the year.

The soundtrack recently hit shops around the world and whilst the likes of MTV and Channel V are airing the songs, Rajshri have decided to ban Indian radio channels from playing the tracks. This has been done with the aim to make the listeners actually go and buy the album rather than listening to it on the radio for free.

This move has however been criticized by various parties who believe that people won't buy the soundtrack until they have heard and liked the songs.

Source: ANI

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