By:
Goher Iqbal Punn Monday, November 14, 2005
Sahara One Motion Pictures, the largest production house in India, is the only movie abode that is committed to deliver excellent and worthy stuff for the real entertainment of the audience. Understanding the art to catch the pulse of the viewers as to what they actually want to allure themselves, Sahara One Motion Pictures now endows the moviegoers with India's first movie website. '
Home Delivery' is the first film to deliver a video website 'www.homedeliverythefilm.com' to entice the movie lovers from tip to toe.
Treading with innovations in its works, Sahara One Motion Pictures ropes in Vivek Oberoi, Boman Irani, Ayesha Takia, Mahima Choudhary, Saurabh Shukla and other stars of the film to shoot for the site. The luminous actor Boman Irani greets the visitors for virtual tour to meet this much-awaited film's characters.
Sujoy Ghosh, the adroit filmmaker, who earlier lured the hearts with his directorial debut
Jhankaar Beats some years back, returns with another innovative package '
Home Delivery' - a mammoth project by the goliath Sahara One Motion Pictures in association with Percept Pictures Company. Ghosh, who had brought sophistication in his written-directed venture
Jhankaar Beats (that was much appreciated and liked by the audience), always likes to give Hindi cinema something unique in terms of subject and entertainment. He is the man who uses brain in an apt manner and this is called his success. Not only he focuses on storyline but also very carefully justifies with other departments of the film and music is what one loves to be with....Very young, bubbly and lively composition comes from the bank of Sujoy, which the listeners love to hear. Once again he has hired the services of the duo of Vishal-Shekhar to stockpile the tunes of his latest outing
Home Delivery since this duo pertinently agrees with the subject, Ghosh chooses for his enterprises.
Home Delivery is undoubtedly another vigorous-youthful music to listen to from the house of Vishal-Shekhar.
As the user enters
www.homedeliverythefilm.com in the address bar, he/she is welcomed by the pizza delivery man (played by the versatile Boman Irani in this flick), who takes the user on a virtual tour to meet the characters in their individual settings at their personal best - through dialogues and actions.
This gigantic film website
www.homedeliverythefilm.com offers optimum levels of surfing pleasure for all kinds of internet connections. It has both -- a high-resolution broadband version, and a lower resolution HTML version.
"It is a matter of great pride for us to have launched the nation's first video website, and it is especially satisfying that the first video website in the country is for a Bollywood film that has been produced by Sahara One Motion Pictures. We commissioned Hungama-IndiaFM to script and direct the interactive elements of the website. www.homedeliverythefilm.com will provide visitors an extremely engaging and interactive online experience", utters Sandeep Bhargava, Chief Operating Officer, Sahara One Motion Pictures
"We were looking for innovative means to promote the movie online, and wanted something that was totally new to India... we particularly wanted to break the mould followed by the industry as we believed that technology offers tremendous and as yet under-utilised scope for film promotions." Explaining that the concept is definitely a benchmark when it comes to movie websites, Shahani says, "The longer users stay on the site, the more connected they become with the movie, and the higher the probability that they'll go out to see the feature film when it is released", Priti Shahani, Head of Marketing at Sahara One Motion Pictures chips in her views on the inspiration behind this unique venture.
"Sahara-one Motion pictures required a website to compliment the film. Creating a video website was an apt way to promote the film as people can relate to each character and get a feel of their mannerisms. At the same time users could have a little fun while they are surfing", Carlton D'Silva, Creative Director, Hungama.com feeds the kitty with aplomb.
Further he adds, "As technology evolves and connectivity becomes more accessible, video websites will become the trend of the next few years. More brands and producers will look at doing the same, as the quality of interaction would be greater and the results better."
To quench your thirst for this urbane comedy, downloads, synopsis and cast introductions - just log onto Internet and write 'www.homedeliverythefilm.com' in the address bar and enter the avenue to enjoy the real pleasures while traveling with the Bollywood's first video website. This will also help you to get close with your favourite stars.
So what are you waiting for.........open your computer to see what
Home Deliveryhas to offer you...!
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