Indiafm: Product and Brand Endorsements come easy to Shah Rukh Khan. After having endorsed a whole range of products from colas to cars and cell phones to computers, Shah Rukh has now been signed as the brand ambassador of Linc Pen brand of pens.

According to MD of Linc Pen, Mr. Deepak Jalan, Khan was a natural choice as he is someone who personifies style, entertainment and enjoys widespread popularity across all age-groups.

Linc Pen is now keen on aggressively expanding in Western India and what better way than to rope in King Khan himself to promote their brand. Now don't be surprised if you see your near and dear ones writing with a Linc Pen. After all it's the SRK magic!!!