Mumbai: Item numbers are in vogue but Yash Raj Films' blue-eyed director Kunal Kohli doesn't approve of them and says using the term "item" for an actress is derogatory.

"I don't believe in item numbers. Neither do I believe in item girls. How can you call a girl 'item'? It sounds so cheap. It is humiliating," said Kohli.

"I am not against the performance, but the term used for it. Let people use the term, but I will never call any song in my film an item number," he added.

After carving a niche for himself with his previous films "Hum Tum" and "Fanaa", the director returns to the marquee with "Thoda Pyaar Thoda Magic".

Starring Saif Ali Khan and Rani Mukerji, the film's story revolves around four orphaned children and has elements of magic, love and fun, but no item songs.

Although Kohli has roped in Amisha Patel for a song, he says it is not an item number.

"My film doesn't have item numbers. It has special performance by Amisha Patel, but she is not just doing a song, she also has a very important role in the film."