Dolly Parton knows a good investment when she sees one, and these days she sees one in the mirror.

Parton,whose business portfolio includes a theme park and an entertainment production company, says she’s spending a lot of her own money trying to get back on country radio with her new CD, Backwoods Barbie.

“I’m looking atit like an investment,” she said. “I thought, ‘I’ve made enough money. I can afford to invest a little in myself.’"

She has self-released the disc on her own label, Dolly Records, and hired a seven-member promotions team.