Mumbai: After promoting Whirlpool appliances and Tata Indicom, now Bollywood's talented actress Kajol will now be the new brand ambassador of Anchor White toothpaste.

Commenting on her new role, Kajol said: "For me, my family always comes first. Becoming a mother has made me very conscious about my family's health and oral care needs. I am proud to be their brand ambassador."

Sashi Nair, president sales and marketing of Anchor, said: "At Anchor, we believe that the finest products should be affordable to every one. Anchor White provides consumers with the best oral care and we hope to propagate this belief further with the help of our new brand ambassador Kajol who shares our brand philosophy and imbibes our brand values."