Mumbai: "Dharm" director Bhavna Talwar and her producer-husband Sheetal have tied up with Religare, the financial investment arm of pharma major Ranbaxy that seeks to promote intellectual cinematic talent.

"We are starting a film fund, which we will announce. We were being approached by several corporate houses for movie deals, but we weren't sure if that was the right thing to do," Sheetal said.

Bhavana and Sheetal have invited the likes of Pankaj Kapur and "Cheeni Kum" director R. Balakrishnan to the company.

"The idea is to have a bank of creative film people. I am certain there are many more Bhavna Talwars out there. We have lost the creative thread because we didn't respect talent. I am not saying we shouldn't do entertaining cinema. But the reality is we can make money even through realistic cinema", she said.

"We ve to keep putting out products like Dharm and the audience for it is bound to evolve. But even the motive behind experimental films is suspect. Everyone wants to invest Rs.5 million in a movie like Bheja Fry and make Rs.1.5 million. With this attitude we can never promote good cinema," she added.