These days, not just moviestars, but successful film directors are equally in demand when it comes to brand endorsements. After Karan Johar, the next celebrity director to join the league of endorsements is Farhan Akhtar. Farhan will be endorsing a German watch brand named, Lange & Söhne. Keeping in mind the sophisticated tastes and sensitivity of Indians towards craftsmanship they have introduced their collection in India..

A manufacturer of 500 watches a year; Lanes CEO Fabian Krone said that the reason for selecting Farhan Akhtar is his approach towards the art of filmmaking the same way as they approach to watches. And thus, he completely fits in the bill. Farhan’s personality fits the brand’s personality.

Farhan Akhtar is busy working on the screenplay of Don 2. But before that, he will be making his acting debut in The Fakir of Venice.